Trade fair photographer
opti 2027 in Munich

Coverage starts at €390 plus VAT for up to two hours on site. A half day (up to 4 hours) costs €750, a full day (up to 8 hours) €1,500, each additional hour €150. For assignments in Munich a fixed travel fee of €55 applies – no mileage billing. Every package includes editing, online gallery and full usage rights. You pay for the time on site, not the number of images – no re-licensing and no extra fees for web, print or social media use.

The complete, edited gallery is ready within five working days as standard – for download in web and print resolution. If you need first images on the evening of the show, for a social post or the press release the next morning, an express selection is available for a surcharge. Just mention it when booking.

Yes. Reflections are the norm at opti: anti-reflective and mirrored lenses, polished metal frames, glossy acetate, plus showcases and mirrors at the booth. I work with angle, distance and – where needed – a polarising filter and carefully placed additional light, so that highlights emphasise the shape rather than hide it. During fittings I make sure eyes and lens remain readable at the same time.

Yes, ideally outside visitor hours. During build-up and in the exhibitor hours before the show opens, photography on your own booth space is permitted – the models are then neatly arranged in the display and I can shoot details without crowds. For shots during the night closure, Messe München requires a permit with a security escort; the cost (a flat fee of €80 incl. VAT) is borne by the exhibitor. Models that are to be published only later can be delivered separately on request.

Because trade fair photography has been my speciality for more than 20 years – with leading trade fairs, exhibitors and booth builders from all over Germany. Now I also offer it in Munich: with the same packages, the same prices and a fixed travel fee of €55. For you that means a well-rehearsed process, a consistent visual style for your presence and no mileage billing. If you also exhibit in Nuremberg, you get both fairs from one source.

That is a different product from a reportage and is therefore offered as a fixed package instead of an hourly rate: €390 plus VAT for up to six images and up to 1.5 hours on site, including high-end retouching K2. Booth photography means straight lines, carefully placed light and retouching that removes distractions – technically it is architectural photography in a trade fair setting, and most of the effort lies in post-production. Ideally these shots are taken before the fair opens, when the booth is finished, tidy and empty. For this I need an exhibitor pass from you in good time, so I can access the grounds before the visitors. More images or several booths are quoted individually. Booth photography at the exhibition centre is a special item and therefore not part of the general price list. Commercial image rights are included here too, so you can use the images without restriction for portfolio, website and tenders.

There is no fixed limit. Two hours typically produce 60 to 120 usable images, a full day several hundred. You receive the edited selection – rejects, duplicates and blinks are sorted out beforehand.

Yes, with clear rules. The Messe München house rules generally prohibit photographing booths and exhibits – photos on your own booth space are permitted. As the photographer commissioned by you, I enter the grounds with your exhibitor pass and photograph your booth, your team and your guests; other exhibitors' booths and new products stay out of the frame. Shots during the night closure, for example the empty booth before the show opens, require a permit with a security escort – we apply for it together in good time. For events at the ICM and the MOC, I clarify the respective rules in advance with you and the organiser. Just let me know your hall, booth number and contact person early on.

Yes, with every booking and at no extra cost. You receive commercial image rights unlimited in time, territory and content – for website, social media, catalogue, advertising, booth design, press work and sales material, including passing them on to your dealers and partners. No re-licensing, no tiered prices by usage and no follow-up fees next year. A photo credit is appreciated but not required.

At trade fairs I work strictly in reportage style. That means no portraits of visitors, and nobody appears as the main subject of an image. People appear in booth situations, overviews and conversations as part of the scene – not as the subject. Anyone shown more closely is one of your own staff or their conversation partner at the booth. This approach is designed so you can use the images without having to collect consent from strangers afterwards. On request I also deliver a selection in which no third parties are recognisable.

Yes. Video can be added to the photo coverage, from one source and at the same booth: short vertical social media clips for Instagram, LinkedIn and TikTok, a narrative image film of your presence, or a high-quality film covering all show days. Clips can be edited while the fair is still running. Video is quoted individually – just tell me what you need in your enquiry.

Yes, and at trade fairs that is often the most valuable part. VIP reception, customer evening, booth party after closing, award ceremony or dinner with your key accounts – I can be booked for these, also in addition to the show day. Evening events need different lighting and a different presence than the hall; I bring both from more than 20 years of event photography. At the end of January it gets dark early – receptions and booth parties around opti therefore depend on well-controlled light. Just mention in your enquiry whether an evening slot is included.

Yes. Many exhibitors book exactly the time slot when management is at the booth, a product launch takes place or a talk is scheduled. Two hours is the minimum; anything beyond is charged by the hour or as a day package.

In principle up to the day of the show – realistically only as long as the date is still available. In 2027, opti takes place at the end of January, from Friday to Sunday – ideally send your enquiry before the holidays. For major leading fairs the days are usually taken several weeks in advance – if you want to be sure, enquire early.

In principle all trade fairs at Messe München, the ICM and the MOC – from BAU and EXPO REAL to productronica. An overview with dates can be found on the page trade fair photographer Munich. And Nuremberg is my home turf anyway: trade fair photographer Nuremberg.