Trade fair photographer
IWA OutdoorClassics 2027
in Nuremberg

Coverage starts at €390 plus VAT for up to two hours on site. A half day (up to 4 hours) costs €750, a full day (up to 8 hours) €1,500, each additional hour €150. On top comes the flat travel fee of €35 within Nuremberg, Erlangen and Fürth. Every package includes editing, online gallery and full usage rights. You pay for the time on site, not the number of images – no re-licensing and no extra fees for web, print or social media use.

The complete, edited gallery is ready within five working days as standard – for download in web and print resolution. If you need first images on the evening of the show, for a social post or the press release the next morning, an express selection is available for a surcharge. Just mention it when booking.

Yes, but not just anyone – and I would rather say so up front. According to the special conditions of participation of IWA OutdoorClassics, exhibitors may only commission photo and video coverage of their booth from service providers approved and identified by the organiser (conditions as of 2025). Approval and identification are therefore handled through the organiser – I take care of that in good time before the fair. You give me your booth number and contact person, I handle the rest. I photograph your booth, your products, your team and your guests – not other exhibitors' products. Because the procedure takes time, it pays to enquire early.

Factually and with a focus on the product. Hunting and sporting firearms, knives and optics are the core business at IWA – and at the same time subjects where the visual language has to be right. I show craftsmanship, material and detail, photograph handling and advice in conversation, and avoid martial staging. Muzzles do not point at people, and scenes that could be misread do not make it into the selection. The result is images that work in catalogues, the trade press and dealer material.

That is a different product from a reportage and is therefore offered as a fixed package instead of an hourly rate: €390 plus VAT for up to six images and up to 1.5 hours on site, including high-end retouching K2. Booth photography means straight lines, carefully placed light and retouching that removes distractions – technically it is architectural photography in a trade fair setting, and most of the effort lies in post-production. Ideally these shots are taken before the fair opens, when the booth is finished, tidy and empty. For this I need an exhibitor pass from you in good time, so I can access the grounds before the visitors. More images or several booths are quoted individually. Booth photography at the exhibition centre is a special item and therefore not part of the general price list. Commercial image rights are included here too, so you can use the images without restriction for portfolio, website and tenders.

There is no fixed limit. Two hours typically produce 60 to 120 usable images, a full day several hundred. You receive the edited selection – rejects, duplicates and blinks are sorted out beforehand.

Yes. The NürnbergMesse house rules generally prohibit photography and filming on the grounds – photos may only be taken with permission. As the photographer commissioned by you, I enter the fair with an exhibitor pass or accreditation, coordinated with you and the organiser. You do not need to worry about it, but please let me know your booth number and contact person in good time. I photograph your booth, your team and your guests – not other exhibitors' new products.

Yes, with every booking and at no extra cost. You receive commercial image rights unlimited in time, territory and content – for website, social media, catalogue, advertising, booth design, press work and sales material, including passing them on to your dealers and partners. No re-licensing, no tiered prices by usage and no follow-up fees next year. A photo credit is appreciated but not required.

At trade fairs I work strictly in reportage style. That means no portraits of visitors, and nobody appears as the main subject of an image. People appear in booth situations, overviews and conversations as part of the scene – not as the subject. Anyone shown more closely is one of your own staff or their conversation partner at the booth. This approach is designed so you can use the images without having to collect consent from strangers afterwards. On request I also deliver a selection in which no third parties are recognisable.

Yes. Video can be added to the photo coverage, from one source and at the same booth: short vertical social media clips for Instagram, LinkedIn and TikTok, a narrative image film of your presence, or a high-quality film covering all show days. Clips can be edited while the fair is still running. Video is quoted individually – just tell me what you need in your enquiry.

Yes, and at trade fairs that is often the most valuable part. VIP reception, customer evening, booth party after closing, award ceremony or dinner with your key accounts – I can be booked for these, also in addition to the show day. Evening events need different lighting and a different presence than the hall; I bring both from more than 20 years of event photography. Just mention in your enquiry whether an evening slot is included.

Yes. Many exhibitors book exactly the time slot when management is at the booth, a product launch takes place or a talk is scheduled. Two hours is the minimum; anything beyond is charged by the hour or as a day package.

In principle up to the day of the show – realistically only as long as the date is still available. In 2027, IWA OutdoorClassics takes place at the beginning of March, directly after Enforce Tac – since approval as a service provider runs through the organiser, it pays to enquire particularly early. For major leading fairs the days are usually taken several weeks in advance – if you want to be sure, enquire early.

Yes – from Spielwarenmesse, BIOFACH, embedded world and it-sa to SPS and GaLaBau. An overview of dates can be found in the overview of trade fair photography in Nuremberg.