Your presence at the capital goods fair for the beverage industry. Equipment, products, tastings and conversations – captured by a photographer based in Nuremberg.

BrauBeviale is one of the leading capital goods fairs for the beverage industry with a focus on Europe: raw materials, brewing and filling technology, packaging, logistics and marketing – from craft breweries to international plant manufacturers. In 2026 it returns to Messezentrum Nürnberg after its break in the drinktec year.
For more than 20 years I have been photographing the leading fairs at Messezentrum Nürnberg. At BrauBeviale that means stainless steel, glass and bottles that reflect everything, equipment too large for a normal lens, and tastings where a glass in the right light sells more than any data sheet. I know the halls, the routes and the mixed light – no familiarisation, no lost first hour.
Your trade fair presence is an investment in booth construction, exhibits and team. Professional images make that investment visible and usable beyond the fair: for your website, social media, sales material, press work and the planning of your next show. You receive the complete, edited gallery within five working days, and on request a first selection on the same evening for a surcharge.
Website, social media, catalogue, advertising, booth design, press work – unlimited in time, territory and content. No re-licensing, no tiered prices by usage, no follow-up fees next year. From delivery, the images are yours to use.
Your trade fair presence costs many times what its documentation costs – and afterwards it lives almost entirely on the images. That is why at BrauBeviale I cover every subject you will actually need later.

Your presence as a whole: architecture, brand wall, lighting and booth design – on request also in the quiet minutes before opening, when nobody is in the frame.

Advice at the equipment, conversations at the counter, the handshake after the deal: real situations instead of staged scenes.

At BrauBeviale people taste. Glasses, taps, guests at the counter – moments of enjoyment that make your brand tangible, without anyone posing for the camera.
Filling and labelling technology, tanks, pumps, valves: stainless steel and glass cleanly lit without distracting reflections – plus detail and function shots.
Bottles, cans, labels, containers: product shots right at the booth, separated from the bustle – ready for catalogue, shop and social media.
Appearances at the fair's forums, on your booth stage or at award ceremonies – speaker, audience and stage design in one set.
Your booth team in action, business portraits right at the booth and the evening occasions where relationships are built – with the lighting that evenings require.
The following images come from my trade fair reportages at Messezentrum Nürnberg – booth situations, conversations, stages and halls, just like those that will shape your presence at BrauBeviale 2026.









In 15 minutes we clarify booth number, hall, time slot, shot wishes and whether management is only on the booth at a specific time. Free of charge.
I arrive on time, work quietly and never interrupt a conversation. With a fixed shot list if you like, otherwise documenting as things happen.
On request and for a surcharge you receive a selection of edited images the same evening – in time for the social post or press release the next morning.
The full, edited set is in your online gallery within 5 working days – that is the standard. Download in web and print resolution, full usage rights.
A photo shows the booth – a film shows the atmosphere. Reach on social media, emotion in your post-show report, a lasting image film for your website: video can be added to the photo coverage, from one source and at the same booth.
Short vertical clips for Instagram, LinkedIn & TikTok – edited fast, on request while the fair is still running. Standalone or in addition to photos.
Your trade fair presence as a story: booth, team, products and customer voices in a high-quality film that works long after the show.
The whole show as a professional film – multi-day coverage, clean lighting, interviews and agency-level editing. Ideal for your next show recap.
Video is quoted individually and can be booked separately from photography – just mention it in your enquiry.
You pay for the time on site – not the number of images. Every package includes editing, online gallery and commercial image rights. The flat travel fee is €35 within Nuremberg, Erlangen and Fürth – because I am based here, there are no travel and hotel costs like with photographers coming from elsewhere.
Each additional hour €150. Express delivery of first images on the same evening for a surcharge. All prices net plus VAT. The terms of the price list apply.
Then you need something different from a reportage. Not as much of the trade fair bustle as possible, but a few perfect shots of the booth you built – for your portfolio and your next tender. Straight lines, clean light, distractions retouched away: this is architectural photography in a trade fair setting. That is why there is a fixed package instead of an hourly rate – the effort lies less in the time at the booth than in the retouching afterwards.
Ideally before the fair opens. Then your booth is finished and tidy, with no visitors in the frame – the difference between a reference photo and a snapshot. For this I need an exhibitor pass from you in good time, so I can get onto the grounds before the visitors. Just tell me when the booth will be ready.
More images or several booths: gladly on request. Booth photography at the exhibition centre is a special item and therefore not part of the general price list. All prices net plus VAT, commercial image rights included here too.
BrauBeviale is the capital goods fair for the production and marketing of beer and soft drinks with a focus on the European market. It pauses in drinktec years and returns in 2026 to its usual mid-November slot: Tuesday, 10, to Thursday, 12 November.
For context: at the 2024 edition the organiser counted 858 exhibitors on around 35,400 m² of net space and around 30,800 visitors. A compact, highly specialised fair – every conversation counts here, and those conversations are what your images should tell later.
Coverage starts at €390 plus VAT for up to two hours on site. A half day (up to 4 hours) costs €750, a full day (up to 8 hours) €1,500, each additional hour €150. On top comes the flat travel fee of €35 within Nuremberg, Erlangen and Fürth. Every package includes editing, online gallery and full usage rights. You pay for the time on site, not the number of images – no re-licensing and no extra fees for web, print or social media use.
The complete, edited gallery is ready within five working days as standard – for download in web and print resolution. If you need first images on the evening of the show, for a social post or the press release the next morning, an express selection is available for a surcharge. Just mention it when booking.
Yes – at BrauBeviale that is the real task. Tanks, filling lines and bottles reflect every hall light and LED wall. I choose position and angle so that reflections define the shape instead of destroying it, and use my own light where needed. Anything that cannot be avoided on site is corrected in editing.
Yes. Bottles, cans, containers and the filled glass at the booth bar are part of the reportage – as product shots right at the booth and as moments of enjoyment with your guests. For cut-out packshots in the studio there is also my product photography in Nuremberg (German).
That is a different product from a reportage and is therefore offered as a fixed package instead of an hourly rate: €390 plus VAT for up to six images and up to 1.5 hours on site, including high-end retouching K2. Booth photography means straight lines, carefully placed light and retouching that removes distractions – technically it is architectural photography in a trade fair setting, and most of the effort lies in post-production. Ideally these shots are taken before the fair opens, when the booth is finished, tidy and empty. For this I need an exhibitor pass from you in good time, so I can access the grounds before the visitors. More images or several booths are quoted individually. Booth photography at the exhibition centre is a special item and therefore not part of the general price list. Commercial image rights are included here too, so you can use the images without restriction for portfolio, website and tenders.
There is no fixed limit. Two hours typically produce 60 to 120 usable images, a full day several hundred. You receive the edited selection – rejects, duplicates and blinks are sorted out beforehand.
Yes. The NürnbergMesse house rules generally prohibit photography and filming on the grounds – photos may only be taken with permission. As the photographer commissioned by you, I enter the fair with an exhibitor pass or accreditation, coordinated with you and the organiser. You do not need to worry about it, but please let me know your booth number and contact person in good time. I photograph your booth, your team and your guests – not other exhibitors' new products.
Yes, with every booking and at no extra cost. You receive commercial image rights unlimited in time, territory and content – for website, social media, catalogue, advertising, booth design, press work and sales material, including passing them on to your dealers and partners. No re-licensing, no tiered prices by usage and no follow-up fees next year. A photo credit is appreciated but not required.
At trade fairs I work strictly in reportage style. That means no portraits of visitors, and nobody appears as the main subject of an image. People appear in booth situations, overviews and conversations as part of the scene – not as the subject. Anyone shown more closely is one of your own staff or their conversation partner at the booth. This approach is designed so you can use the images without having to collect consent from strangers afterwards. On request I also deliver a selection in which no third parties are recognisable.
Yes. Video can be added to the photo coverage, from one source and at the same booth: short vertical social media clips for Instagram, LinkedIn and TikTok, a narrative image film of your presence, or a high-quality film covering all show days. Clips can be edited while the fair is still running. Video is quoted individually – just tell me what you need in your enquiry.
Yes, and at trade fairs that is often the most valuable part. VIP reception, customer evening, booth party after closing, award ceremony or dinner with your key accounts – I can be booked for these, also in addition to the show day. Evening events need different lighting and a different presence than the hall; I bring both from more than 20 years of event photography. Just mention in your enquiry whether an evening slot is included.
Yes. Many exhibitors book exactly the time slot when management is at the booth, a product launch takes place or a talk is scheduled. Two hours is the minimum; anything beyond is charged by the hour or as a day package.
In principle up to the day of the show – realistically only as long as the date is still available. In 2026, BrauBeviale takes place in the second week of November. For major leading fairs the days are usually taken several weeks in advance – if you want to be sure, enquire early.
Yes – from Spielwarenmesse, BIOFACH, embedded world and IWA OutdoorClassics to it-sa, SPS and GaLaBau. An overview of dates can be found in the Nuremberg trade fair calendar 2026.
Tell me your hall, booth number and preferred time slot – we will clarify the rest in a short call.