Commercial image rights includedGallery within 5 working days20+ years of trade fair photographyNow also in Munich — flat travel fee €55
BIM World MUNICH 2026 · 24–25 November · ICM · now also in Munich

Trade fair photographer
BIM World 2026
in Munich

Your presence at the congress and exhibition on digital construction. Stage, panels, software demos and networking – captured by a trade fair photographer with more than 20 years of experience.

Dates
24–25 Nov 2026
Tuesday and Wednesday
Venue
ICM – Internationales Congress Center München
Am Messesee 6, 81829 Munich
Delivery
Gallery in 5 working days
Same-evening express available
From
€390 / 2 hrs
plus VAT · image rights included
Panel discussion with four speakers on a trade fair stage
Reference: panel discussion on stage
Trade fair photography in Munich

Trade fair photographer for BIM World MUNICH.

BIM World MUNICH combines a congress and an exhibition on Building Information Modeling and the digitalisation of construction and real estate. In 2026 it takes place for the tenth time, over two days at the ICM – Internationales Congress Center München. Planners, contractors, software providers and clients meet here; much of it happens in talks, panels and conversations in the foyer. Photographically that means stage and booth belong together, and the most important moments often happen between programme items.

Trade fair photography has been my speciality for more than 20 years – now also in Munich. At a congress-style fair like BIM World that means bringing stage lighting, projection screens and daylight in the foyer together in one consistent set, photographing software demos so that models and screen content stay legible, and capturing networking situations without interrupting them. Plus an eye for architecture that I bring from my work as an architectural photographer.

Your presence is an investment in booth, talk and team. Professional images make that investment visible and usable beyond the event: for your website, LinkedIn, sales material, press work and the planning of your next appearance. You receive the complete, edited gallery within five working days, and on request a first selection on the same evening for a surcharge.

20+
years of trade fair photography
1.8 m
images in the archive
€55
flat travel fee Munich
5 days
until the complete gallery
With every booking, at no extra cost

Commercial image rights are included.

Website, social media, catalogue, advertising, booth design, press work – unlimited in time, territory and content. No re-licensing, no tiered prices by usage, no follow-up fees next year. From delivery, the images are yours to use.

Unlimited commercial useNo re-licensingWeb and print resolutionAlso for your dealers and partners
What gets photographed

Seven subject areas for your presence at BIM World.

A presence at a congress and exhibition costs many times what its documentation costs – and afterwards it lives almost entirely on the images. That is why at BIM World I cover every subject you will actually need later: for website, post-show report, social media and sales.

Presentation on a booth stage with screen and audience

Talks & panels

Your talk, your keynote, your panel: speaker, screen and audience in one set – with the timing that captures gesture and eye contact.

Software demo on a large screen at a booth

Booth & software demos

Your booth with live demos: BIM models, platforms and workflows on screen, photographed so that content stays legible and no moiré appears.

Meeting area with conversation groups at a booth

Networking

Conversations in the foyer, meetings at the booth, the handshake after the panel: real situations instead of staged scenes – the images that work on LinkedIn.

Speakers & portraits

Clean portraits of your speakers and your team right on site – for the next event programme, the website and LinkedIn profiles.

Atmosphere & architecture

Daylight in the foyer, full halls, the interplay of space and people: overview images that show the setting in which your company appears.

Products & details

Hardware, scanners, VR headsets, components and material samples: detail shots that explain your offer – cleanly separated from the bustle and ready for catalogue and website.

VIP receptions & evening events

Customer reception, partner evening or dinner with your key contacts: the occasions where relationships are built. Bookable in addition – with the lighting that evenings require.

References

Images like the ones your presence will get.

A selection from my trade fair reportages: stages, conversations, booth architecture, exhibits, details – the subjects I will also photograph for you at BIM World MUNICH.

Conference audience with headsets in the front row
Conference audience
Speaker presenting an exhibit on the booth stage
Presentation at the exhibit
Two men in conversation at a trade fair booth
Expert conversation at the booth
Warm handshake between business people at a trade fair
The handshake after the conversation
Visitor testing a VR headset at a booth
VR demo
Press interview at a trade fair booth
Interview at the booth
Bright booth with a large image wall and visitors
White booth architecture
Cross-section of an aluminium profile with glazing, detail shot
Detail: profile in cross-section
Three-way conversation at the counter of a property developer's booth
Conversation at the booth counter
How it works

From the first call to the finished gallery.

01

Briefing call

In 15 minutes we clarify booth number, hall, time slot, shot wishes and whether management is only on the booth at a specific time. Free of charge.

02

On site

I arrive on time, work quietly and never interrupt a conversation. With a fixed shot list if you like, otherwise documenting as things happen.

03

Same-evening express

On request and for a surcharge you receive a selection of edited images the same evening – in time for the social post or press release the next morning.

04

Complete gallery

The full, edited set is in your online gallery within 5 working days – that is the standard. Download in web and print resolution, full usage rights.

Not just photos

Video of your trade fair presence.

A photo shows the booth – a film shows the atmosphere. Reach on social media, emotion in your post-show report, a lasting image film for your website: video can be added to the photo coverage, from one source and at the same booth.

Social media clips

Short vertical clips for Instagram, LinkedIn & TikTok – edited fast, on request while the fair is still running. Standalone or in addition to photos.

Image film

Your trade fair presence as a story: booth, team, products and customer voices in a high-quality film that works long after the show.

Full trade fair film

The whole show as a professional film – multi-day coverage, clean lighting, interviews and agency-level editing. Ideal for your next show recap.

Video is quoted individually and can be booked separately from photography – just mention it in your enquiry.

Prices

Transparent pricing, no per-image fees.

You pay for the time on site – not the number of images. Every package includes editing, online gallery and commercial image rights. For assignments in Munich a fixed travel fee of €55 applies – no mileage billing, no surprises.

Compact
€390
up to 2 hours · plus VAT
  • Booth & exhibits
  • Commercial image rights included
  • Online gallery in 5 working days
Enquire
Popular
Half day
€750
up to 4 hours · plus VAT
  • Booth, exhibits & conversations
  • Commercial image rights included
  • Briefing call and shot list
  • Gallery in 5 working days
Enquire
Full day
€1,500
up to 8 hours · plus VAT
  • All subjects in one day
  • Commercial image rights included
  • Business portraits at the booth included
  • Talks and demonstrations
  • Same-evening express available
Enquire

Each additional hour €150. Express delivery of first images on the same evening for a surcharge. All prices net plus VAT. The terms of the price list apply.

A different calculation

Are you a booth builder?

Then you need something different from a reportage. Not as much of the trade fair bustle as possible, but a few perfect shots of the booth you built – for your portfolio and your next tender. Straight lines, clean light, distractions retouched away: this is architectural photography in a trade fair setting. That is why there is a fixed package instead of an hourly rate – the effort lies less in the time at the booth than in the retouching afterwards.

Ideally before the fair opens. Then your booth is finished and tidy, with no visitors in the frame – the difference between a reference photo and a snapshot. For this I need an exhibitor pass from you in good time. At Messe München, photography on your own booth is permitted during build-up, dismantling and exhibitor opening hours; only shots during the night closure require a permit with a security escort – we organise that together.

Reportage for exhibitors
from €390 / up to 2 hrs
unlimited images, standard editing
Booth photography for booth builders
€390 / up to 6 images
up to 1.5 hrs on site, incl. high-end retouching K2

More images or several booths: gladly on request. Booth photography at the exhibition centre is a special item and therefore not part of the general price list. All prices net plus VAT, commercial image rights included here too.

The trade fair

BIM World MUNICH 2026 – key facts.

BIM World MUNICH is a congress and exhibition on Building Information Modeling and the digitalisation of construction. It is organised by RM Rudolf Müller Events GmbH and takes place every year at the ICM – Internationales Congress Center München. 2026 is the tenth edition and runs from Tuesday, 24, to Wednesday, 25 November.

For context: according to the organiser, more than 8,500 visitors from 78 countries attended in 2025. An event where much happens in talks and personal conversations – and those moments are what your images should tell later.

Event
BIM World MUNICH 2026 – congress and exhibition on BIM and digital construction
Organiser
RM Rudolf Müller Events GmbH
Dates
Tuesday, 24 to Wednesday, 25 November 2026
Venue
ICM – Internationales Congress Center München, Am Messesee 6, 81829 Munich
Frequency
annually – 2026 is the tenth edition
Results 2025
more than 8,500 visitors from 78 countries
Your photographer
trade fair photography for more than 20 years – now also in Munich, flat travel fee €55
FAQ

What exhibitors want to know first.

What does a trade fair photographer at BIM World MUNICH 2026 cost?

Coverage starts at €390 plus VAT for up to two hours on site. A half day (up to 4 hours) costs €750, a full day (up to 8 hours) €1,500, each additional hour €150. For assignments in Munich a fixed travel fee of €55 applies – no mileage billing. Every package includes editing, online gallery and full usage rights. You pay for the time on site, not the number of images – no re-licensing and no extra fees for web, print or social media use.

When will I receive the images?

The complete, edited gallery is ready within five working days as standard – for download in web and print resolution. If you need first images on the evening of the show, for a social post or the press release the next morning, an express selection is available for a surcharge. Just mention it when booking.

We are giving a talk and have a booth – can you cover both?

Yes, and at BIM World that combination is typical. Send me the times from the congress programme and I will plan the day so that I cover your talk or panel in the hall and spend the rest of the time at the booth. Stage lighting and projection screens need a different exposure from the booth in the foyer – I deliver both in one consistent set. I coordinate permission to photograph in the congress programme with you and the organiser in advance.

Our screens show client projects – how do you handle that?

Discreetly. BIM models, plans and platform demos often show your clients' projects, which must not be public. Tell me in advance which content is off limits; I then photograph screens so that they are out of focus or illegible, or we load an approved demo project for the shots. On request I deliver sensitive images separately, so you decide before anything is published.

You are based in Nuremberg – why not a photographer from Munich?

Because trade fair photography has been my speciality for more than 20 years – with leading trade fairs, exhibitors and booth builders from all over Germany. Now I also offer it in Munich: with the same packages, the same prices and a fixed travel fee of €55. For you that means a well-rehearsed process, a consistent visual style for your presence and no mileage billing. If you also exhibit in Nuremberg, you get both fairs from one source.

I am a booth builder and need images of the booth – how does that work?

That is a different product from a reportage and is therefore offered as a fixed package instead of an hourly rate: €390 plus VAT for up to six images and up to 1.5 hours on site, including high-end retouching K2. Booth photography means straight lines, carefully placed light and retouching that removes distractions – technically it is architectural photography in a trade fair setting, and most of the effort lies in post-production. Ideally these shots are taken before the fair opens, when the booth is finished, tidy and empty. For this I need an exhibitor pass from you in good time, so I can access the grounds before the visitors. More images or several booths are quoted individually. Booth photography at the exhibition centre is a special item and therefore not part of the general price list. Commercial image rights are included here too, so you can use the images without restriction for portfolio, website and tenders.

How many images will I get?

There is no fixed limit. Two hours typically produce 60 to 120 usable images, a full day several hundred. You receive the edited selection – rejects, duplicates and blinks are sorted out beforehand.

Is photography allowed at the fair at all?

Yes, with clear rules. The Messe München house rules generally prohibit photographing booths and exhibits – photos on your own booth space are permitted. As the photographer commissioned by you, I enter the grounds with your exhibitor pass and photograph your booth, your team and your guests; other exhibitors' booths and new products stay out of the frame. Shots during the night closure, for example the empty booth before the show opens, require a permit with a security escort – we apply for it together in good time. For events at the ICM and the MOC, I clarify the respective rules in advance with you and the organiser. Just let me know your hall, booth number and contact person early on.

Are commercial image rights included?

Yes, with every booking and at no extra cost. You receive commercial image rights unlimited in time, territory and content – for website, social media, catalogue, advertising, booth design, press work and sales material, including passing them on to your dealers and partners. No re-licensing, no tiered prices by usage and no follow-up fees next year. A photo credit is appreciated but not required.

What about people in the images – how do you handle data protection?

At trade fairs I work strictly in reportage style. That means no portraits of visitors, and nobody appears as the main subject of an image. People appear in booth situations, overviews and conversations as part of the scene – not as the subject. Anyone shown more closely is one of your own staff or their conversation partner at the booth. This approach is designed so you can use the images without having to collect consent from strangers afterwards. On request I also deliver a selection in which no third parties are recognisable.

Is video available too – social media clips or a trade fair film?

Yes. Video can be added to the photo coverage, from one source and at the same booth: short vertical social media clips for Instagram, LinkedIn and TikTok, a narrative image film of your presence, or a high-quality film covering all show days. Clips can be edited while the fair is still running. Video is quoted individually – just tell me what you need in your enquiry.

Do you also photograph VIP receptions and evening events?

Yes, and at trade fairs that is often the most valuable part. VIP reception, customer evening, booth party after closing, award ceremony or dinner with your key accounts – I can be booked for these, also in addition to the show day. Evening events need different lighting and a different presence than the hall; I bring both from more than 20 years of event photography. At the end of November it is dark by late afternoon – receptions and evening events around BIM World depend on well-controlled light. Just mention in your enquiry whether an evening slot is included.

Can you come for just a few hours or a single day?

Yes. Many exhibitors book exactly the time slot when management is at the booth, a product launch takes place or a talk is scheduled. Two hours is the minimum; anything beyond is charged by the hour or as a day package.

How short-notice can I book?

In principle up to the day of the show – realistically only as long as the date is still available. In 2026, BIM World MUNICH takes place at the end of November, two weeks after electronica. For major leading fairs the days are usually taken several weeks in advance – if you want to be sure, enquire early.

Which trade fairs in Munich do you photograph?

In principle all trade fairs at Messe München, the ICM and the MOC – from BAU and EXPO REAL to productronica. An overview with dates can be found on the page trade fair photographer Munich. And Nuremberg is my home turf anyway: trade fair photographer Nuremberg.

Contact

Book your date for BIM World MUNICH 2026.

Tell me your hall, booth number and preferred time slot – we will clarify the rest in a short call. For Munich a fixed travel fee of €55 applies.

Dirk von Honnerlagengrete
DER Eventfotograf
Egidienplatz 4
90403 Nuremberg, Germany
Phone Munich: +49 89 96 27 99 27
Phone Nuremberg: +49 911 477 58 410
Mobile: +49 151 120 443 49
E-mail: office@d-h-l-group.de