Your presence at the congress and exhibition on digital construction. Stage, panels, software demos and networking – captured by a trade fair photographer with more than 20 years of experience.

BIM World MUNICH combines a congress and an exhibition on Building Information Modeling and the digitalisation of construction and real estate. In 2026 it takes place for the tenth time, over two days at the ICM – Internationales Congress Center München. Planners, contractors, software providers and clients meet here; much of it happens in talks, panels and conversations in the foyer. Photographically that means stage and booth belong together, and the most important moments often happen between programme items.
Trade fair photography has been my speciality for more than 20 years – now also in Munich. At a congress-style fair like BIM World that means bringing stage lighting, projection screens and daylight in the foyer together in one consistent set, photographing software demos so that models and screen content stay legible, and capturing networking situations without interrupting them. Plus an eye for architecture that I bring from my work as an architectural photographer.
Your presence is an investment in booth, talk and team. Professional images make that investment visible and usable beyond the event: for your website, LinkedIn, sales material, press work and the planning of your next appearance. You receive the complete, edited gallery within five working days, and on request a first selection on the same evening for a surcharge.
Website, social media, catalogue, advertising, booth design, press work – unlimited in time, territory and content. No re-licensing, no tiered prices by usage, no follow-up fees next year. From delivery, the images are yours to use.
A presence at a congress and exhibition costs many times what its documentation costs – and afterwards it lives almost entirely on the images. That is why at BIM World I cover every subject you will actually need later: for website, post-show report, social media and sales.

Your talk, your keynote, your panel: speaker, screen and audience in one set – with the timing that captures gesture and eye contact.

Your booth with live demos: BIM models, platforms and workflows on screen, photographed so that content stays legible and no moiré appears.

Conversations in the foyer, meetings at the booth, the handshake after the panel: real situations instead of staged scenes – the images that work on LinkedIn.
Clean portraits of your speakers and your team right on site – for the next event programme, the website and LinkedIn profiles.
Daylight in the foyer, full halls, the interplay of space and people: overview images that show the setting in which your company appears.
Hardware, scanners, VR headsets, components and material samples: detail shots that explain your offer – cleanly separated from the bustle and ready for catalogue and website.
Customer reception, partner evening or dinner with your key contacts: the occasions where relationships are built. Bookable in addition – with the lighting that evenings require.
A selection from my trade fair reportages: stages, conversations, booth architecture, exhibits, details – the subjects I will also photograph for you at BIM World MUNICH.









In 15 minutes we clarify booth number, hall, time slot, shot wishes and whether management is only on the booth at a specific time. Free of charge.
I arrive on time, work quietly and never interrupt a conversation. With a fixed shot list if you like, otherwise documenting as things happen.
On request and for a surcharge you receive a selection of edited images the same evening – in time for the social post or press release the next morning.
The full, edited set is in your online gallery within 5 working days – that is the standard. Download in web and print resolution, full usage rights.
A photo shows the booth – a film shows the atmosphere. Reach on social media, emotion in your post-show report, a lasting image film for your website: video can be added to the photo coverage, from one source and at the same booth.
Short vertical clips for Instagram, LinkedIn & TikTok – edited fast, on request while the fair is still running. Standalone or in addition to photos.
Your trade fair presence as a story: booth, team, products and customer voices in a high-quality film that works long after the show.
The whole show as a professional film – multi-day coverage, clean lighting, interviews and agency-level editing. Ideal for your next show recap.
Video is quoted individually and can be booked separately from photography – just mention it in your enquiry.
You pay for the time on site – not the number of images. Every package includes editing, online gallery and commercial image rights. For assignments in Munich a fixed travel fee of €55 applies – no mileage billing, no surprises.
Each additional hour €150. Express delivery of first images on the same evening for a surcharge. All prices net plus VAT. The terms of the price list apply.
Then you need something different from a reportage. Not as much of the trade fair bustle as possible, but a few perfect shots of the booth you built – for your portfolio and your next tender. Straight lines, clean light, distractions retouched away: this is architectural photography in a trade fair setting. That is why there is a fixed package instead of an hourly rate – the effort lies less in the time at the booth than in the retouching afterwards.
Ideally before the fair opens. Then your booth is finished and tidy, with no visitors in the frame – the difference between a reference photo and a snapshot. For this I need an exhibitor pass from you in good time. At Messe München, photography on your own booth is permitted during build-up, dismantling and exhibitor opening hours; only shots during the night closure require a permit with a security escort – we organise that together.
More images or several booths: gladly on request. Booth photography at the exhibition centre is a special item and therefore not part of the general price list. All prices net plus VAT, commercial image rights included here too.
BIM World MUNICH is a congress and exhibition on Building Information Modeling and the digitalisation of construction. It is organised by RM Rudolf Müller Events GmbH and takes place every year at the ICM – Internationales Congress Center München. 2026 is the tenth edition and runs from Tuesday, 24, to Wednesday, 25 November.
For context: according to the organiser, more than 8,500 visitors from 78 countries attended in 2025. An event where much happens in talks and personal conversations – and those moments are what your images should tell later.
Coverage starts at €390 plus VAT for up to two hours on site. A half day (up to 4 hours) costs €750, a full day (up to 8 hours) €1,500, each additional hour €150. For assignments in Munich a fixed travel fee of €55 applies – no mileage billing. Every package includes editing, online gallery and full usage rights. You pay for the time on site, not the number of images – no re-licensing and no extra fees for web, print or social media use.
The complete, edited gallery is ready within five working days as standard – for download in web and print resolution. If you need first images on the evening of the show, for a social post or the press release the next morning, an express selection is available for a surcharge. Just mention it when booking.
Yes, and at BIM World that combination is typical. Send me the times from the congress programme and I will plan the day so that I cover your talk or panel in the hall and spend the rest of the time at the booth. Stage lighting and projection screens need a different exposure from the booth in the foyer – I deliver both in one consistent set. I coordinate permission to photograph in the congress programme with you and the organiser in advance.
Discreetly. BIM models, plans and platform demos often show your clients' projects, which must not be public. Tell me in advance which content is off limits; I then photograph screens so that they are out of focus or illegible, or we load an approved demo project for the shots. On request I deliver sensitive images separately, so you decide before anything is published.
Because trade fair photography has been my speciality for more than 20 years – with leading trade fairs, exhibitors and booth builders from all over Germany. Now I also offer it in Munich: with the same packages, the same prices and a fixed travel fee of €55. For you that means a well-rehearsed process, a consistent visual style for your presence and no mileage billing. If you also exhibit in Nuremberg, you get both fairs from one source.
That is a different product from a reportage and is therefore offered as a fixed package instead of an hourly rate: €390 plus VAT for up to six images and up to 1.5 hours on site, including high-end retouching K2. Booth photography means straight lines, carefully placed light and retouching that removes distractions – technically it is architectural photography in a trade fair setting, and most of the effort lies in post-production. Ideally these shots are taken before the fair opens, when the booth is finished, tidy and empty. For this I need an exhibitor pass from you in good time, so I can access the grounds before the visitors. More images or several booths are quoted individually. Booth photography at the exhibition centre is a special item and therefore not part of the general price list. Commercial image rights are included here too, so you can use the images without restriction for portfolio, website and tenders.
There is no fixed limit. Two hours typically produce 60 to 120 usable images, a full day several hundred. You receive the edited selection – rejects, duplicates and blinks are sorted out beforehand.
Yes, with clear rules. The Messe München house rules generally prohibit photographing booths and exhibits – photos on your own booth space are permitted. As the photographer commissioned by you, I enter the grounds with your exhibitor pass and photograph your booth, your team and your guests; other exhibitors' booths and new products stay out of the frame. Shots during the night closure, for example the empty booth before the show opens, require a permit with a security escort – we apply for it together in good time. For events at the ICM and the MOC, I clarify the respective rules in advance with you and the organiser. Just let me know your hall, booth number and contact person early on.
Yes, with every booking and at no extra cost. You receive commercial image rights unlimited in time, territory and content – for website, social media, catalogue, advertising, booth design, press work and sales material, including passing them on to your dealers and partners. No re-licensing, no tiered prices by usage and no follow-up fees next year. A photo credit is appreciated but not required.
At trade fairs I work strictly in reportage style. That means no portraits of visitors, and nobody appears as the main subject of an image. People appear in booth situations, overviews and conversations as part of the scene – not as the subject. Anyone shown more closely is one of your own staff or their conversation partner at the booth. This approach is designed so you can use the images without having to collect consent from strangers afterwards. On request I also deliver a selection in which no third parties are recognisable.
Yes. Video can be added to the photo coverage, from one source and at the same booth: short vertical social media clips for Instagram, LinkedIn and TikTok, a narrative image film of your presence, or a high-quality film covering all show days. Clips can be edited while the fair is still running. Video is quoted individually – just tell me what you need in your enquiry.
Yes, and at trade fairs that is often the most valuable part. VIP reception, customer evening, booth party after closing, award ceremony or dinner with your key accounts – I can be booked for these, also in addition to the show day. Evening events need different lighting and a different presence than the hall; I bring both from more than 20 years of event photography. At the end of November it is dark by late afternoon – receptions and evening events around BIM World depend on well-controlled light. Just mention in your enquiry whether an evening slot is included.
Yes. Many exhibitors book exactly the time slot when management is at the booth, a product launch takes place or a talk is scheduled. Two hours is the minimum; anything beyond is charged by the hour or as a day package.
In principle up to the day of the show – realistically only as long as the date is still available. In 2026, BIM World MUNICH takes place at the end of November, two weeks after electronica. For major leading fairs the days are usually taken several weeks in advance – if you want to be sure, enquire early.
In principle all trade fairs at Messe München, the ICM and the MOC – from BAU and EXPO REAL to productronica. An overview with dates can be found on the page trade fair photographer Munich. And Nuremberg is my home turf anyway: trade fair photographer Nuremberg.
Tell me your hall, booth number and preferred time slot – we will clarify the rest in a short call. For Munich a fixed travel fee of €55 applies.